July 15, 2011 1 Comment
Everything you need to know, Google already knows – so you don’t have to. Or so it seems, according to a recent study led by Betsy Sparrow, a psychologist at Columbia University, says the MercuryNews. Apparently our brains are changing, based on our use of Google and search engines. We retain less information that we know we can easily look up in a search engine.
Dubbed “The Google Effect” it appears that while we can still remember things we’re not searching for on Google, in general we’re forgetting the things that we have access to with a few clicks.