July 23, 2011 Leave a comment
The online DVD rental mega store announced it was separating out its instant streaming plan and unlimited DVD mail-rental plans. Previous to the shake up heard round the web, Netflix offered an unlimited instant movie streaming-only plan, as well as unlimited streaming with all DVD rental plans. Now, if DVD renters want unlimited video streaming, they’ll have to add on the streaming plan (currently $7.99/month) to their DVD rental plan (now also starting at $7.99/month).
Netflix admits the price change is a result in underestimation of the DVD market: