Netflix: Edit, Undo and Make a Qwik Exit
October 10, 2011 Leave a comment
Rumor has it, someone at Netflix finally has somewhat of clue and they are nixing
Quickster Qwikster. And according to the Daily Intel, Netflix CEO Reed Hastings new mantra is “I messed up.” (Collective: duh!)
It was one thing to change (read: jack up) the pricing structure, which I found made perfect
cents sense. Then in a drunken rant of an email Hastings told customers the price change could have been handled better and by the way, the convenience of having one site to stream movies online and rent DVDs from was splitting up, because a few people still didn’t completely hate Netflix, yet.
In a blog post, Netflix realized:
It is clear that for many of our members two websites would make things more difficult, so we are going to keep Netflix as one place to go for streaming and DVDs.
This means no change: one website, one account, one password… in other words, no Qwikster…
We value our members, and we are committed to making Netflix the best place to get movies & TV shows.
SMH (Shaking My Head).
The New York Times quoted media analyst Richard Greenfield, who said the reversal was necessary, and offered this lingering question: “…Why did they make the Qwikster decision in the first place?”
My other question to Netflix, did you hire a corporate crisis manager after the rate hike? If yes, fire ’em. If not, WTF?
File Under: Dumb Decisions and Duh